Our addiction treatment leads program connects substance use treatment providers with inbound callers actively looking for help with drug or alcohol use. Calls are generated through search, Google Business Profile and other channels, then filtered against each buyer’s program type, geography and capacity before routing.
Types of Inquiries
Callers typically describe themselves or a family member as needing help with alcohol or drug use, and are exploring inpatient, outpatient, or detox options. Caller intent ranges from same-day placement questions to general program and payer questions.
Program Compatibility
- Inpatient / residential addiction treatment
- Outpatient and intensive outpatient programs (where buyers accept these calls)
- Medical detox referrals
- Dual diagnosis / co-occurring programs
Geography and Buyer Filters
Buyers set the states, regions or ZIP codes they can accept, along with accepted payer types (private insurance, self-pay, and — where applicable — Medicaid or Medicare). Calls outside a buyer’s confirmed coverage are not routed to that buyer.
Call Routing and Admissions-Team Requirements
Buyers should have admissions staff available during the hours they accept calls, since caller intent for addiction treatment is often time-sensitive. Routing rules, hours and after-hours handling are configured during onboarding.
Call Billing and Quality
Rehab and mental-health calls are difficult and costly to generate, and some irrelevant or mismatched traffic can occur even with careful targeting. Unless a separate written campaign agreement states otherwise, a call that reaches the agreed 30-second duration is considered billable — billability is not automatically waived just because a call did not result in a Verification of Benefits (VOB) or admission. Buyers can raise questions about a specific call through their account contact.
Related Services
See also Inpatient Rehab Leads, Detox Leads, Drug Rehab Leads and our How It Works overview of the full call-generation process.
Frequently Asked Questions
Can we limit calls to specific insurance types?
Yes. Accepted payer types are set as a buyer filter during onboarding.
Do you collect patient diagnoses or health history?
No. Our forms and call-qualification process collect only the information needed to route a call to a compatible buyer — not clinical or diagnostic detail.
What happens to a call that doesn’t perfectly match our program?
Some irrelevant or mismatched traffic can occur even with careful targeting. Unless your written campaign agreement states otherwise, a call reaching the agreed 30-second duration is still billable; billability is not automatically waived because a call did not convert.
